Some Thoughts Should Only Be Had in the Dark with Snacks

Good, mediocre, or somewhat silly ideas can blossom at any time. However, truly terrible ideas only spread their wings and fly when two conditions are met:

1. Darkness 
2. Snacks (preferably high-calorie, deep fried, and capable of clogging a major artery in seven bites)

Ideas in the Daylight

Take this idea: I should quit my job. It's a thought that can hit at any time, day or night—8 a.m. after eating a bowl of cereal, 3 p.m. while stuck in traffic, 11 p.m. when dread for tomorrow morning sets in. More importantly, it's an idea with staying power: you'll come back to it again and again. 

Now take this idea: I should quit my job and form an all-banjo punk band that exclusively tours cities whose names end in the letter R. 

It's neurologically impossible to form that thought between the hours of 5 a.m. and 10 p.m. 

But once 10:01 p.m. arrives … well, things start to happen—things that alter your brain chemistry on a fundamental level. 

Ideas in the Dark 

For starters, 10:01 p.m. is when darkness truly descends. Kids go to bed and grocery stores close. Rats start to scuttle around garbage cans, hunting for treasure. Civilization closes its eyes, and the rules and norms loosen their grip. For the first time all day, your mind is free to wander uncharted territory. 

You're now in the mental state that's capable of forming thoughts like I should form an all-banjo band or It's totally possible to hang glide from the top of the Empire State Building. 

Then late-night food enters the picture. Now your bad idea has the fuel it needs to grow and evolve. But still, the direction it takes depends entirely on the type of late-night food you consume.  

Ideas in the Dark + Snacks

Take this idea: I should form an all-banjo punk band.

Now chase it with a glass of warm milk: You'll start thinking things like I'll form the all banjo band … in five or ten years, after I've learned to play the banjo. 

Now chase that thought with some crispy wings and french fries. I'll form the all-banjo band. And it'll be a punk band! But we need something else to make it unique. Something exclusive. 

Now chase that thought with a Fat Sandwich. I'll form the world's best all-banjo punk band with a glam rock edge. And we'll only perform in cities that end in the letter R! 

Now, before the sun rises, add a thick, sinfully sweet strawberry shake to the top of this malformed thought pile: I'll form the world's best all-banjo punk band with a glam rock edge. And we'll only perform in cities that end in the letter R – plus any city with a Fat Shack location. 

Here we come, Boulder. Get ready, Orlando. You've never seen a show like this, Vegas. 

There you go: you’ve just had an idea that'll change the face of music, or at least the face of anyone you tell it to.

And it all happened because you ate a Fat Chance (jalapeño poppers + cheesesteak + chicken fingers + french fries + buffalo ranch) at one of Fat Shack's many convenient locations. 

Let Fat Shack’s delicious, “it’s-too-late-for-that” food fuel your twisted psyche tonight! Order late-night snacks online!

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